MAJOLICA MAJORCA

Majolica Majorca is a brand launched in 2008 from Shiseido Group. It focuses on a strong brand story to awaken a girl’s emotional part by allowing herself to envision as a character in the story. Its products are formulated with specially selected ingredients and uniquely enclosed in beautiful whimsical packaging to “fulfill all your wishes”, which is its tagline and promise to consumers.

Majolica Majorca’s name is derived from the brand legend of a mythical bird which has the power to make all girls beautiful. “A simple bird with a pure heart wanted all things beautiful. It adorned itself with a collection of attractive, elegant and unique feathers and soon enough, it looked charmingly ravishing.The Goddess of Beauty took notice of the bird’s creativity and courage and was filled with admiration.With this, she cast a powerful spell and uttered ‘Majolica Majorca!’ The feathers accenting the bird’s body all became real and a crown appeared atop of the bird’s head. After this, the bird became an Evangelist of Beauty. The enchanted Goddess said, ‘Go forth into the world, and make all women beautiful.’”