EveryDay Shea

All women have the right to a healthy birth. 

EveryDay Shea is a brand of West African Alaffia company. Alaffia was founded to advance gender equality and alleviate poverty through fair trade. Alaffia empowers West African communities to become sustainable through the fair trade of indigenous resources. We encourage empowerment through our community projects, our women’s cooperatives, and through education and involvement in our local customer communities. We firmly believe that the cooperation of people across the world is an essential part of building sustainability in all communities.

At Alaffia, when we speak of beauty, we are referring to holistic beauty, which looks beyond aesthetics. We believe our bodies, emotions, and environment are interconnected, and when they are in balance, holistic beauty is achieved. This leads to the peaceful coexistence of all life. Our products are born from this ideal and influenced by the science of ethnobotany, which is the study of relationships between people and plants. We evaluate how each ingredient interacts with the product, the person using it, and the environment it comes from. All of our raw ingredients, including shea butter and coconut oil, are handcrafted using traditional techniques in Togo, West Africa. The finished products are formulated in Olympia, Washington.