Helena Rubinstein

Founded in 1902 Helena Rubinstein was a pioneer in the cosmetics industry. Beauty is a state of mind, a positive, demanding and passionate attitude. It is built with intelligence and reveals inner well-being and personal fulfilment. Today, Helena Rubinstein, the anti-ageing expert, combines scientific avant-gardism with audacity and intense pleasure so that each and every woman can live brilliantly, exuding sumptuous beauty no matter what her age. Live brillantlymeans taking responsibility of your life and beauty with brilliance and intelligence. Three fundamental values stem from the brand mission: scientific avant-garde, prodigious luxury and confident glamour.