Koh Gen Do

Born in Tokyo and raised on movie sets around the world, Koh Gen Do combines the planet’s most precious botanicals with Japanese skincare technology to nourish and protect your complexion’s natural ability to regenerate and thrive. 

In 1986, celebrated Japanese actress Ai Saotome became concerned about her stressed skin. Depleted from hours spent in heavy makeup each day, Ai’s skin lacked the fresh glow she craved. Inspired by her need and the deeply rooted skincare traditions of her country, Ai began work on a line of pure and healthy skincare designed to deliver radiant skin on and off screen. Soon Ai extended the benefits of skincare into a color cosmetics line and our iconic, red-tubed Moisture Foundation was born.

Over thirty years later, Koh Gen Do remains a favorite among professional makeup artists and can be found regularly on the sets of blockbuster movies. Our secret to success on screen and off is simple: healthy, dewy skin enriched with natural essences looks as fresh on camera as it does in life.

At the heart of Koh Gen Do is the belief that everything you apply on your skin should nurture its radiant vitality. Whether you’re using one of our cleansers or cult-favorite powders, every Koh Gen Do elixir nourishes and enhances the luminosity of your complexion. Our products enrich the skin’s natural healing abilities, leaving your complexion soft, firm, smooth and flourishing. Backed by cutting edge Japanese skincare technology and healing plant-based ingredients, our gentle formulations feed and repair skin for a fresh, dewy complexion that glows even without a single drop of makeup.