Smashbox

Launched in 1996 by dapper LA brothers Dean and Davis Factor (who also happen to be great-grandsons of makeup legend Max), the Smashbox Cosmetics line focuses on long-lasting products designed to give a flawless look befitting of Hollywood stars - Drew Barrymore and Charlize Theron are among the big-name fans.

Smashbox Cosmetics was part of a wider business empire for the Factor brothers, Smashbox Studios, which includes a modelling agency, a photo studio and a clothing line. The cosmetics arm of the business was sold to Estee Lauder in the summer of 2010, but the brothers remain at the helm.