Chosungah 22

The title “K-Beauty pioneer” shouldn’t be taken lightly at all, and that’s exactly why Korean makeup artist Cho Sung Ah, who has earned herself that title, should be so revered. This is a woman who has been in the business of makeup for 27 years, and along the way, created a bunch of makeup and skincare lines and became the first Korean makeup artist to collaborate with major international beauty brands. She’s definitely a big deal.

So when she creates a namesake makeup line, the world is going to sit up and pay attention. Especially so when it’s made up of products that are handy multitaskers packaged in the cutest, most innovative packaging possible.

Chosungah22 is named after Cho and her number of years of experience at the point of the brand’s creation back in 2012. And the products are made to be multipurpose as much as possible, so they’re not only convenient to use, but you put less product on your face. For example, the C&T Blend contains both a serum and foundation and dispenses them at optimal concentration; the Brow Maker has a two-in-one applicator that includes a sponge tip and a bristle brush, to easily clean up the edges of your brows after filling them in.