Kat Von D

WE ARE KAT VON D BEAUTY!
If you had asked me when I was a child, running around barefoot in Mexico with dirt under my fingernails and frogs in my pockets, if I could have foreseen this wild makeup adventure becoming a reality, I probably would have laughed in your face in disbelief! People often tell me, "Having your own makeup line must be a dream come true!" But the truth is, never in a million years did I ever imagine I’d be here celebrating all these wonderful years of beauty with you all!

When Sephora approached me about creating a makeup line back in 2008, my goal was to come up with the four most perfect shades of red lipstick. Fast-forward to today…Kat Von D Beauty has grown into such a big and beautiful monster that it’s easy to lose count of the shade range now! And to me, that makes every day BETTER than a dream. To me, every day is a gift, and I am beyond excited to share this gift with all of you. Together with my team, we have created something so special and unique in the makeup world. Kat Von D Beauty is a creative outlet for everyone, from beginners to pros (and even to makeup-junkies like myself). It is my belief that Art is one of humanity’s most powerfully redeeming qualities. If I can continue to come up with these tools that inspire people to create, I am more than happy to do so!

There is no aspect of the makeup line that I have not been creatively involved with, and this is something that I am proud of. I take part in everything from product development, personally testing formulas, naming the shades, packaging design and artwork layout, to the lettering you’ll find on every fixture at Sephora! When I commit to being a part of something, my ultimate goal is to have an intention behind everything.